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Free tool

UTM link builder for ads, posts and emails

This free UTM link builder makes tracked links, so Google Analytics shows which ad, post or email brought each visitor. Pick a preset, add a campaign name, and copy.

required
Where will the link go?fills source and medium
required
Where the link lives, e.g. facebook
required
The type of link, e.g. paid_social
required
What you’re promoting, e.g. hot_water_offer
optional
The paid keyword, if any
optional
Tells two ads or links apart
Lowercase everythingGoogle Analytics treats “Facebook” and “facebook” as different sources.
Replace spaces with dashesOff: spaces become underscores. Either way, no raw spaces.

Runs in your browser. Nothing is sent or stored, no sign-up.

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Your tracked link

https://yourbusiness.com.au/hot-water/?utm_source=facebook&utm_medium=paid_social&utm_campaign=hot_water_offer&utm_content=video_ad
  • Source
  • Medium
  • Campaign
  • Term / content

Checks

  • No problems foundLowercase, no spaces, https, and no old UTM tags.

How you’ll see it: In Google Analytics, open Reports → Acquisition → Traffic acquisition. Look for Session source / medium facebook / paid_social and Session campaign hot_water_offer.

What it does

What the UTM link builder does

Free, no sign-up, and nothing to install. Everything runs in your browser.

Tracked links in seconds

Source, medium and campaign, with term and content if you need them.

Presets

Facebook, Instagram, Google Business Profile, email, QR codes and LinkedIn.

Mistake checks

Warns about capitals, spaces, missing https and links that already have tags.

QR code too

Turn the link into a QR code for flyers and signs.

Where to find it

Plain steps to see the results in Google Analytics.

Private

Runs in your browser. Nothing is sent or saved.

How it works

How the UTM link builder works

Three steps, a few seconds.

  1. 01

    Add your page

    Paste the page you want people to land on.

  2. 02

    Pick a preset

    Choose where the link will go, then name the campaign.

  3. 03

    Copy and share

    Copy the link or the QR code and use it in your ad, post or email.

Tool or service?

Tag links yourself or hand over the ads?

The builder tags one link at a time. Our Google Ads & Paid Social service sets up tracking for every campaign, then reports which ones bring calls and forms.

See Google Ads & Paid Social

The free tool

  • One tracked link at a time
  • Presets for common channels
  • Free and private

Google Ads & Paid Social adds

  • Tracking set up across every campaign
  • Conversion tracking for calls and forms
  • A monthly report in plain English

FAQ

Questions about UTM links

Something else on your mind? Book a call and ask us directly.

Sources

Google Analytics says you should always use utm_source, utm_medium and utm_campaign. Missing ones show up as (not set) in your reports.

Yes. Google says parameter values are case sensitive, so “Facebook” and “facebook” show up separately. Keeping everything lowercase avoids that.

In Google Analytics, open Reports, then Acquisition, then Traffic acquisition, and look at Session source / medium and Session campaign.

Usually not. With auto-tagging on, Google Analytics uses the auto-tagged values for source and medium. Use UTM tags for other ads, posts, emails and print.

No. UTM tags are for links that bring people to your site from somewhere else, like an ad, a post or an email. Leave links between your own pages untagged.

Want to know which ads actually pay off?

Our Google Ads & Paid Social service sets up tracking across every campaign, so you can see the calls and forms each one brings.

See Google Ads & Paid Social Get a free audit