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Free tools and guides for local businesses

Use our free small business tools to check your website and see what missed calls and no-shows cost you. Then dig into plain-English guides on Google, websites and AI search.

  • 12 free tools you can use right now
  • 6 plain-English guides, with sources
  • 0 sign-ups or email needed to use them

Free tools

Free small business tools, no sign-up

All twelve tools are free, need no sign-up and never ask for your email. Calculators use only your numbers and stay in your browser.

  • Free website checker

    Reads your homepage in seconds and shows what’s helping or hurting your enquiries.

    Instant homepage score

    • Google title, description and heading
    • Phone set-up and tap-to-call
    • Business details, Maps link and speed

  • Missed-call calculator

    Roughly how many jobs, and how much money, unanswered calls could be costing you each month.

    What missed calls cost you

    • Calls you miss a week
    • Callers who would have booked
    • Your average job value

  • Google review link generator

    Turn your review link into a QR code, printable signs and ready-to-send review requests.

    Review QR code

    • QR code in seconds
    • Counter cards, table tents and stickers
    • Text, email and WhatsApp messages

  • No-show calculator

    What missed appointments cost you each week and year, and what reminders could win back.

    Cost of no-shows

    • Week, month and year
    • What reminders could win back
    • Private: stays in your browser

  • AI search checker

    Whether ChatGPT, Perplexity, Claude and Google can read your site, and the basics they need.

    AI search access

    • AI search crawlers in your robots.txt
    • Business details AI tools can read
    • Fixes, most important first

  • Google Ads budget calculator

    The clicks, leads and cost per lead your budget could bring, or the budget for the leads you want.

    Ads budget

    • Clicks, leads and cost per lead
    • Work backwards from leads
    • Revenue and return, if you like

  • Google search preview

    How your page title and description may look on Google, on desktop and mobile, as you type.

    Search preview

    • Desktop and mobile previews
    • Live cut-off estimate
    • Keyword check

  • Google location changer

    See Google results as if you were searching from another suburb or city in Australia, Canada or the USA.

    Results from another suburb

    • Any suburb, city or postcode
    • Desktop, or scan to check on your phone
    • Private: runs in your browser

  • LocalBusiness schema generator

    Fill in your business details and copy ready-to-paste JSON-LD that tells search engines and AI tools who you are.

    JSON-LD for your homepage

    • Name, address, phone and hours
    • Service-area businesses handled
    • Copy or download the code

  • Google review reply generator

    Turn any Google review into a friendly, ready-to-post reply you can edit, from five stars to one.

    Replies for any rating

    • Positive, mixed and negative replies
    • Health mode for clinics
    • No AI service: templates in your browser

  • Google Business Profile checklist

    Tick off what your Google Business Profile has, get a completeness score and the fixes that matter most.

    Score your profile

    • 20 profile basics, in 6 groups
    • Top fixes, in order of impact
    • No sign-in: we never see your profile

  • UTM link builder

    Build tracked links for ads, posts, emails and QR codes, so Google Analytics shows what brought each visitor.

    Tracked links

    • Presets for common channels
    • Warns about common mistakes
    • QR code for print

  • By our team · Free

    Want a person to look at everything?

    The tools give you a quick first look. Our free audit checks your website, Google profile and rankings by hand, then a real person records a short video with the fixes.

    Get a free audit

Free guides

Plain-English guides, sorted by goal

Each guide answers one question about getting more customers online, such as ranking on Google Maps or showing up in AI search. So pick your goal and start with the guide that fits.

Want more than free tools?

Our free small business tools give you a quick first look. However, for the full picture, get a free audit and we’ll show you what to fix first.

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