Salon and beauty websites that keep your chair booked
Salon websites, Google profiles and online booking for hairdressers, barbers, nail, lash and beauty studios, so new clients can find you, see your work and book, even after you close.Salon websites, Google profiles and online booking for barbers and beauty studios, so new clients can find you and book after hours.
- Hair salons & hairdressers
- Barbers
- Nail salons
- Beauty therapists
- and more
The problem
Most new clients choose a salon on their phone, after checking your photos, prices and reviews. If they can’t book in a few taps, they’ll book the salon that lets them.
Sound familiar?
- Clients DM to book and the message sits unanswered
- Your price list lives in an Instagram highlight
- Your Google photos are years old
01The customer journey
How a new client finds and books you
Most of it happens on a phone, often after you’ve closed for the day.
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Step 1 · Local SEO
They search nearby
“Hairdresser near me open Sunday” or “lash extensions near me prices”, on Google or Maps, often at night.
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Step 2 · Google reviews
They compare reviews
Star ratings, how recent the reviews are, and whether you reply to them.
Free toolReview link & QR code Free toolReview reply generator78% check reviews before booking a salon or spa. Zenoti 2024 (US, vendor)
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Step 3 · Website
They look at your work
Real photos of cuts, colour, nails and lashes, plus a price list so there are no surprises.
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Step 4 · Online booking
They try to book
If booking means calling during the day or waiting on a DM reply, many give up.
46% of salon and spa bookings were made while salons were closed. Phorest 2019 (UK, vendor)
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Step 5 · AI Automation
They come back, or don’t
A reminder before the appointment and a rebooking nudge a few weeks later help regulars return.
Free toolNo-show calculator80%+ of salon and spa clients want to book and get reminders by phone. Zenoti 2024 (US, vendor)
02Your toolkit
What we set up for salons
- Most important for salons Google Business Profile & Reviews Fresh photos of your work, your full service menu, a Book button and a review request after every appointment, sent to every client.
- Web Design A fast, mobile-first site with your gallery, price list, team and a booking button on every page, linked to your salon software.
- Local SEO Show up for suburb and service searches like balayage, brow lamination or skin fade, not just “near me”.
- AI Automation & Chatbots Instant replies to website and Instagram enquiries, appointment reminders and rebooking nudges, so no message sits unanswered.
- Social Media Management Regular posts of your real work, with a booking link in your bio and on every post.
03Your website
What a salon website needs
Salon websites built for phones, because that’s where clients find, check and book you.
- Book now, on every page A booking button in the header and on every service, linked to your salon software, so clients pick a stylist and time.
- A clear price list Services, durations and “from” prices, plus your deposit and cancellation policy, on the site, not hidden in a highlight.
- Gallery of your real work Your own photos of cuts, colour, nails and lashes, sorted by service and quick to load on a phone.
- Meet the team Each stylist or therapist with their specialties, so clients can book the person they want.
- Google reviews on show Real reviews from your Google profile, with your replies, next to the booking button.
- Hours, location and parking Opening hours, late nights, parking and transport, matching your Google profile exactly.
04Salons we work with
Built for your salon
If clients find you online, check your work and book a time, we can help.
- Hair salons & hairdressers
- Barbers
- Nail salons
- Beauty therapists
- Lash & brow studios
- Day spas & massage
- Skin clinics
- Mobile & home-based stylists
05Proof
What clients say
“Excellent work, excellent communication, on-time. I love working with this seller! Always such a great experience.”
“Such a great experience as usual! Thank you for all the hard work! Amazing guy, goes the extra mile…”
“I’ve worked with Shamim for over two years and he still remains the best web designer/logo creator…”
Your booking app runs your calendar well. A website gives you a home you control: your gallery, prices, team and policies on your own domain, which helps Google understand what you offer and where. We link every booking button to the system you already use, so nothing changes for your front desk.
Yes. We can show your latest posts on your site, add your booking link to your Instagram bio and Google profile, and keep your Google photos current. Wherever a client finds you first, the next step is the same: booking a time that suits them.
We set up an automatic review request a few hours after each appointment, sent to every client, not just the ones you think are happy. Australian Consumer Law prohibits fake reviews and undisclosed incentives, so we keep it simple: a polite ask, a direct link, and a reply from you to every review.
It can help. We put your deposit and cancellation policy where clients see it before they book, and set up reminder texts through your booking system or an automation. We can’t promise a set drop in no-shows, but clients who know the policy and get a reminder are more likely to turn up or reschedule.
Yes. Google lets home-based and mobile businesses hide their address and list the suburbs they travel to instead. We set your profile up that way, add a page for the areas you cover, and make sure your hours and details match everywhere. Google decides rankings, so we focus on getting the basics right.
Keep your chair booked
Get a free audit of your Google profile, website and online booking, in plain English.