Free tool
Google Business Profile checklist and score
Use this free Google Business Profile checklist to tick off what your profile already has and get a completeness score, plus the fixes that matter most. No sign-in: we never see your profile.
Basics
5 of 6- Open your profile from Google Search or Maps and choose Edit profile.
- Compare the name with your sign, website and invoices, and remove any added words.
- In Edit profile, open Business category.
- Type what you do and choose the closest match from Google’s list.
- Add a second category only for a real, separate part of your business.
- Remove any that don’t describe what you actually do.
- In Edit profile, open Description.
- Say what you do, who for and where, in two or three sentences.
- In Edit profile, open Contact and add your website.
- Link to the homepage, or the page for that location.
- In Edit profile, open Contact.
- Use a number that’s answered in business hours.
Location and hours
2 of 3- In Edit profile, open Location.
- Shop-front: check the address and map pin. Visiting customers: hide the address and add your service areas.
- In Edit profile, open Hours.
- Set the hours customers can reach you.
- In Edit profile, open Hours, then Special hours.
- Add the public holidays and closures coming up.
Photos
2 of 4- Open Photos on your profile and choose Logo.
- Use a square image of your logo on a plain background.
- Open Photos and choose Cover photo.
- Pick a clear, bright photo of your work or premises.
- Add real photos taken on a phone in good light.
- JPG or PNG, between 10 KB and 5 MB.
- Add a few photos of recent jobs or your space each season.
Services and products
1 of 2- In Edit profile, open Services (or the menu editor for food businesses).
- Add each main service with a one-line description.
- If you see Products in Edit profile, add your best sellers with photos and prices.
Reviews
1 of 3- Share your review link after every job or visit.
- Never offer anything in return for a review.
- Ask happy customers the same day, while it’s fresh.
- Open Reviews on your profile.
- Reply to every review, good or bad, politely and briefly.
Updates
0 of 2- Open Add update on your profile.
- Post a photo of a recent job, an offer or news.
- In Edit profile, look for Bookings or appointment links.
- Add the page where customers book or ask for a quote.
Your answers stay in your browser. We never see or sign in to your profile.
Free · No sign-up · No email needed
Top fixes
- 01Asking every customer for a reviewHigh
- 02A new review in the last monthMedium
- 03Booking or quote linkMedium
Everything’s ticked. Check again every few months, as Google adds features.
Good to know: this is a completeness check from your own answers, not a ranking prediction. The weights are ours, not Google’s.
What it does
What the profile checklist does
Free, no sign-up, and nothing to install. Everything runs in your browser.
20 profile basics
From your category and hours to photos, reviews and updates.
A completeness score
See how complete your profile is, overall and by section.
Top fixes first
The three most important things still to do, tagged High or Medium.
How to do it
Plain steps under every item.
Copy your to-do list
Paste it into an email, a note or your team chat.
No sign-in
Your answers stay in your browser. We never see your profile.
How it works
How the Google Business Profile checklist works
About five minutes, and nothing to sign in to.
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01
Tick what’s done
Go through each section and tick what your profile already has.
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02
See your score
Your score and top fixes update as you tick.
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03
Fix and come back
Copy your to-do list, work through it, then check again.
Tool or service?
Check it yourself or hand it over?
The checklist shows what your profile is missing. Our Google Business Profile & Reviews service sets it up properly and keeps it active, with reviews coming in every week.
See Google Business Profile & ReviewsThe free tool
- A self-check of 20 profile basics
- Fixes in order of impact
- Free, no sign-in
Google Business Profile & Reviews adds
- Your profile set up and kept complete
- Review requests after every job or visit
- Regular updates, photos and replies
FAQ
Questions about your Business Profile
Something else on your mind? Book a call and ask us directly.
Sources
- Tips to improve your local ranking (Google Business Profile Help)
- Guidelines for representing your business (Google Business Profile Help)
- Edit your Business Profile (Google Business Profile Help)
- Tips for business-specific photos (Google Business Profile Help)
- Manage your photos & videos (Google Business Profile Help)
- Create & manage posts (Google Business Profile Help)
Google says businesses with complete and accurate info are more likely to show up in local search results. Ranking also depends on relevance, distance and prominence, so this score isn’t a ranking prediction.
Google says to use as few categories as possible to describe your core business, choosing from its list.
If you visit customers rather than having them come to you, Google says service-area businesses should hide their address and set the areas they serve.
Google suggests exterior photos, at least three interior photos and at least three photos of your team, plus photos of your work. Photos should be JPG or PNG, between 10 KB and 5 MB.
Google archives posts older than six months unless you set a date range, so a short update every month or so keeps your profile looking current.
Want us to check your profile for you?
Our Google Business Profile & Reviews service sets up your profile, keeps it complete and gets more reviews coming in.