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Google Ads budget calculator for small businesses

See the clicks, leads and cost per lead your budget could bring, or work backwards from the number of leads you want, using your own numbers.

AUD, before GST
$1,500
find yours in Keyword Planner (opens in a new tab)
$4.50
clicks that become an enquiry or call
6%
Add close rate and sale value optional · unlocks revenue
enquiries that become customers
30%
in AUD
$650
Cost per lead$75 a lead See result

4.9579 ratings on Fiverr Free · Private · Your numbers stay in your browser

Your estimate

Cost per lead

$75 per enquiry or call

≈ 20 leads a month from $1,500

  • $3,900revenue a month (estimate)
  • $2.60back for every $1 spent (estimate)
How we work this out

$1,500 ÷ $4.50 = 333 clicks× 6% = 20.0 leads$1,500 ÷ 20.0 = $75 a lead

Budgets exclude GST. An estimate from your numbers, not a promise of leads.

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What it does

What the Ads calculator works out

Free, no sign-up, and nothing to install. Everything runs in your browser.

Clicks, leads and cost per lead

See what your monthly budget could bring in, step by step.

Work backwards

Start from the leads you want and see the budget it would take.

Revenue and return

Add your close rate and average sale to see the return on each dollar.

Your own numbers

Use your cost per click from Keyword Planner, not someone else’s average.

Formula shown

Every result shows how it’s worked out.

Private

Your numbers stay in your browser.

How it works

How the Google Ads budget calculator works

Pick a mode, add your numbers, and see the maths under the result.

  1. 01

    Choose your mode

    Start from a budget, or from the number of leads you want.

  2. 02

    Add your numbers

    Cost per click and conversion rate, plus close rate and sale value if you know them.

  3. 03

    See your plan

    Clicks, leads, cost per lead and, if you added them, revenue and return.

Tool or service?

Calculator or managed ads?

The calculator shows what your own numbers add up to. Our Google Ads & Paid Social service sets up the keywords, ads, landing pages and call tracking, then tunes the budget every month.

See Google Ads & Paid Social

The free tool

  • A budget estimate from your own numbers
  • Leads and cost per lead at a glance
  • Free and instant

Google Ads & Paid Social adds

  • Keyword research for your suburbs
  • Ads, landing pages and call tracking set up properly
  • Monthly reports and budget tuning

FAQ

Questions about Google Ads budgets

Something else on your mind? Book a call and ask us directly.

Sources

Enough to get a useful number of clicks each month at your cost per click. Use this calculator with your own numbers, then start small, measure leads and adjust.

Google Ads Keyword Planner shows estimated cost per click ranges for your keywords and area. If you already run ads, use the average cost per click in your account.

The share of people who click your ad and then enquire, call or book. If you don’t track it yet, set up conversion tracking first, because guessing makes every other number less reliable.

Use the amount you plan to spend before GST. For accounts with an Australian business address, Google adds 10% GST to Google Ads charges.

No. The calculator runs in your browser and nothing is saved or sent to us.

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